Voice // Brand + Creative
Branding Update
Marie Gabriel Bridal + Lux to go bridal + Brides by Young
3 companies.
3 distinct bridal audiences.
1 Mission.
Every bride deserves the dress of their dreams
Digital/Multichannel Campaign Execution with Measurable Growth
Orchestrated multi-channel brand refresh and digital strategy across 3 brands, boosting web traffic 12-21% month-over-month and appointment volume +23% year-over-year.
+ Marie gabriel Bridal
+ Brides by Young
+ Lux to go bridal
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Launch a new location with multiple distinct bridal categories, both in store and online.
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Create a welcoming digital home and community while driving in-store appointments.
new websites with updated Look and messaging
Social Media (Organic)
paid ads (Meta/Google)
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Show breadth of selection, sizes, and styles while maintaining brand consistency with provided and created assets (5,000+ images and videos).
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Led transformative rebranding initiatives for Brides by Young and Marie Gabriel Bridal, achieving 12-21% growth in web traffic month-over-month.
Launched 3 completely redesigned websites using Squarespace within 3 months of hire, enhancing user experience through data-driven innovations and implementation of online appointment scheduling.
Strategized and implemented concurrent multi-channel digital marketing campaigns, including paid (Meta, Google) and organic social media, increasing appointment requests by 23% YOY.
Tying it all together across customer touchpoints
Creating a connection before a bride steps in the door starts with meeting them where they are in their bridal journey.
Building trust online + transitioning in store.
A safe space where every bride feels seen, heard, and understood.