Voice // Brand + Creative
Branding Update
Marie Gabriel Bridal + Lux to go bridal + Brides by Young
3 companies.
3 distinct bridal audiences.
1 Mission.
Every bride deserves the dress of their dreams
Digital/Multichannel Campaign Execution with Measurable Growth
Orchestrated multi-channel brand refresh and digital strategy across 3 brands, boosting web traffic 12-21% month-over-month and appointment volume +23% year-over-year.
+ Marie gabriel Bridal
+ Brides by Young
+ Lux to go bridal
-
Launch a new location with multiple distinct bridal categories, both in-store and online.
Three bridal brands shared a belief - every bride deserves the dress of her dreams - but served distinctly different customers, price points, and shopping experiences.
The opportunity wasn’t to make the brands look alike. It was to create enough shared meaning to strengthen the portfolio while giving each audience a clear reason to see herself in the experience.
The strategy centered on trust: understand where each bride was in her decision journey, reduce uncertainty before the appointment, and make the digital experience feel like a natural extension of the in-store one.
-
Create a welcoming digital home and community while driving in-store appointments.
new websites with updated Look and messaging
Social Media (Organic)
paid ads (Meta/Google)
-
Show breadth of selection, sizes, and styles while maintaining brand consistency with provided and created assets (5,000+ images and videos).
-
Led transformative rebranding initiatives for Brides by Young and Marie Gabriel Bridal, achieving 12-21% growth in web traffic month-over-month.
Launched 3 completely redesigned websites using Squarespace within 3 months of hire, enhancing user experience through data-driven innovations and implementation of online appointment scheduling.
Strategized and implemented concurrent multi-channel digital marketing campaigns, including paid (Meta, Google) and organic social media, increasing appointment requests by 23% YOY.
Tying it all together across customer touchpoints
Creating a connection before a bride steps in the door starts with meeting them where they are in their bridal journey.
Building trust online + transitioning in store.
A safe space where every bride feels seen, heard, and understood.