heather d
is me
and I’m here to help people grow + thrive
(myself included)
I am a creative and purpose-driven professional dedicated to aligning my passions with my professional aspirations. With a background in marketing, design, communications, and project management, I thrive in environments that allow flexibility, creativity, collaboration, and movement.
I am uniquely positioned to help build + grow people, teams, and businesses with my graphic design, branding, marketing, communications, and coaching skills. I am passionate and hope to contribute to causes I care about while helping others live happier, healthier, more fulfilling lives. My diverse skill set enables me to move seamlessly between different types of tasks, and I am committed to finding joy and purpose in every project I pursue!
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resume + work
senior marketing manager
marie gabriel bridal
Led transformative rebranding initiatives for Brides by Young and Marie Gabriel Bridal, achieving 12-21% growth in web traffic month-over-month.
Launched 3 completely redesigned websites using Squarespace within 3 months of hire, enhancing user experience through data-driven innovations and implementation of online appointment scheduling.
Strategized and implemented concurrent multi-channel digital marketing campaigns, including paid (Meta, Google) and organic social media, increasing appointment requests by 23% YOY.
Partnered with individual freelancers and agencies to augment company creative capabilities to align marketing strategies with overarching business objectives, driving sustained performance improvements.
corporate brand manager
simon property group
Spearheaded branding and project management of more than 500 Gift Card jobs in 2019 leading to $1B in sales for the first time in Simon Gift Card history.
Implemented updates and managed property photography for 200+ property portfolios (library of over 8,000 photos), ensuring branding consistency across all digital and print touchpoints.
Delivered a 20% annual increase in sales by overseeing creative asset performance, optimizing strategic partner proposals, and driving operational efficiency for the National Simon Media Experiences team.
Managed over 300 projects with roughly 5,000 new assets each year (2021-2023) as the creative brand liaison for multiple departments.
Directed brand management actions with a maximum focus on enhancing brand visibility, revenue generation, and business performance across consumer and business-to-business sectors.
Oversaw internal and organizational communications for key employee initiatives and meetings.
marketing project manager
iowa association of realtors
Increased social media engagement by 481% through innovative digital campaigns and contests including the #myiowahome campaign.
Piloted comprehensive rebranding efforts, including logo and website redesigns elevating brand consistency through key contributors and departmental training of brand guidelines.
Increased email click-through rates to 40%, surpassing industry standards by over 24%.
Designed all collateral for marketing, communications, education, member outreach, events, and the Realtor Foundation contributing to 16% membership growth from 2015-2018.
Steered cross-functional marketing projects in terms of brand visibility, member base retention/growth, and revenue generation.
Coordinated print design and production in addition to press release content creation and distribution.
Developed and orchestrated event communications and sponsorship opportunities for launches, industry gatherings, and tradeshows.
marketing manager
upper limits climbing gym
Delivered a 17% increase in sales revenue in 2012 by implementing targeted marketing strategies and innovative community and member events.
Grew social media community by 233%, fostering engagement through impactful storytelling and content.
Streamlined marketing processes driving a 65% increase in membership conversions from introductory classes.
Oversaw daily operations and guidance of performance-focused marketing team to ensure alignment with goals and new business development objectives.
Expanded education opportunities and community involvement through local tradeshows and health fairs, teaching a college course, and collaborations with other local and national organizations.
account executive|radio
withers broadcasting
Met or exceeded monthly sales goals 12 out of 12 months by building and maintaining strong relationships.
Secured high-value deals through exceptional negotiations and account management, while applying sales, communication, and marketing best practices.
Spearheaded achievement of critical branding and sales objectives as well as delivery of outstanding customer service and satisfaction by consulting with potential/existing clients in demanding environment.
education + certifications
Southern Illinois University Carbondale, IL
School of Journalism
Advertising: Integrated Marketing Communications
Health Coach Institute
Certified Health and Life Coach
behavior change | nutrition | stress management
ACE
Certified Personal Trainer
strength training | stretching | pilates