Featured Work
BRAND + CREATIVE STRATEGIST // I find the story that makes the rest of the brand make sense.
Brand positioning | Customer insight | Creative direction | Brand systems
Creative Leadership @ scale
Brand Strategy+IDentity
Luxury+Experience Design
visual storytellinG
portfolio //
Brand + creative strategist //
portfolio // Brand + creative strategist //
I find the story that makes the rest of the brand make sense.
Brand positioning | Customer insight | Creative direction | Brand systems
Go ahead and check out the projects below… i’ll wait.
TL;DR
I FIND THE STORY THAT MAKES THE REST OF THE BRAND MAKE SENSE.
I work at the intersection of customer insight, business ambition, and creative expression — finding the disconnect, clarifying what matters, and turning it into a brand direction people can understand and teams can actually use.
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Turn ambiguity into a clear organizing idea.
I uncover the tension underneath the requested deliverable — what customers need, what the business means, and where the current story breaks down — then translate it into positioning, narrative, and creative direction.
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Build brand experiences that earn attention, trust, and action.
I connect brand strategy across digital and physical touchpoints so the experience feels coherent before, during, and after the customer decision.
Multi-brand strategy and digital transformation for Marie Gabriel Bridal contributed to 12–21% month-over-month web traffic growth and a 23% year-over-year increase in appointment requests.
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Create enough structure for great work to scale without becoming generic.
I build frameworks, standards, and creative direction that help multidisciplinary teams execute a shared brand idea across hundreds of projects and thousands of customer-facing assets.
If you need A creative leader who understands marketing, operations, teams, systems, and business in general…
Hi, I’m Heather. Let’s chat: